What's With the Bathtubs, purchase cialis?
Regular readers of this blog know that we get some pretty odd questions at the Reference Desk, but we try to find the answers regardless of what the question is or why the person wants to know.
Today's question: what's with the people in the bathtubs at the end of every cialis TV ad? Googling the phrase "bathtubs Cialis" turns up 2,570,000 hits - which made us realize that many people are concerned about this issue. Some of the comments online were quite creative in trying to find a reason for the bathtubs image, but we wanted the real reason from the horses mouth. So I called the helpline of Lilly, the drug company that makes Cialis. I stated the question explaining that I am a librarian and people really want to know the answer. Without skipping a beat, the operator answered,
"It's up to the interpretation of the viewer."
Period. End of story, though not unkindly. I asked her if she gets this question often since her answer was so quick and do I dare say, firm?
"Sometimes," she politely said.
I asked if Lilly would ever let the ad's creative person be interviewed or release a statement about the bathtub meaning and she said again,
"It's up to the interpretation of the viewer."
I pleaded a bit more for enlightenment, but feeling that no more information was forthcoming and wanting to end the conversation on an up note, we thanked each other and hung up.
So there you have it.
Anyone's guess is as good as anyone elses in this case. Like art, it's open to interpretation is the company's claim.
martes, 3 de mayo de 2011
Pfizer to sell new chewable Viagra in Mexico
Mexican men who have difficulty swallowing order cialis tablets will soon be able to have a chewable version of cialis. It is known as Viagra Jet, and was developed over four years in Mexico, where Pfizer will start selling it on March 21.
The U.S. pharmaceutical company said on Thursday that the chewable form of the 13-year-old tablet was developed in response to studies of the Mexican market, which is Viagra‘s biggest in Latin America after Brazil.
“It’s a new alternative for patients and doctors,” said Beatriz Romero, Pfizer’s marketing manager in Mexico. “The chewable format could appeal to patients, particularly those who can’t swallow the tablets.”
Pfizer said studies have shown that as many as 60 percent of people grind tablets or open capsules to make the contents easier to ingest. About 6 million Mexican men suffer from impotence, according to a 2001 study published in the medical journal Revista Mexicana Urologia. Pfizer said it estimates that 1 million of them receive treatment.
Pfizer has reported that it sells around 3 million Viagra pills a year in Mexico alone. According to research firm IMS Health, Viagra has about one third of the market share in Latin America’s second biggest economy.
Viagra Jet is only available in Mexico, but the company may introduce it to other Latin American countries, depending upon local regulatory approval, Pfizer spokeswoman Karla Fuentes said.
The development of Viagra Jet will not extend the drug’s patent life beyond its 2012 expiration, Pfizer said. A number of the company’s patents are due to expire over the next few years, and it has said that it would drastically reduce its research budget to shrink operations.
The U.S. pharmaceutical company said on Thursday that the chewable form of the 13-year-old tablet was developed in response to studies of the Mexican market, which is Viagra‘s biggest in Latin America after Brazil.
“It’s a new alternative for patients and doctors,” said Beatriz Romero, Pfizer’s marketing manager in Mexico. “The chewable format could appeal to patients, particularly those who can’t swallow the tablets.”
Pfizer said studies have shown that as many as 60 percent of people grind tablets or open capsules to make the contents easier to ingest. About 6 million Mexican men suffer from impotence, according to a 2001 study published in the medical journal Revista Mexicana Urologia. Pfizer said it estimates that 1 million of them receive treatment.
Pfizer has reported that it sells around 3 million Viagra pills a year in Mexico alone. According to research firm IMS Health, Viagra has about one third of the market share in Latin America’s second biggest economy.
Viagra Jet is only available in Mexico, but the company may introduce it to other Latin American countries, depending upon local regulatory approval, Pfizer spokeswoman Karla Fuentes said.
The development of Viagra Jet will not extend the drug’s patent life beyond its 2012 expiration, Pfizer said. A number of the company’s patents are due to expire over the next few years, and it has said that it would drastically reduce its research budget to shrink operations.
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